01

Brand

At Lacewing, we design brands that are credible and built to connect. From strategy to launch, we help shape identities that are both intelligent and impactful – grounded in deep sector knowledge and brought to life through sharp positioning, clear messaging and standout design. Whether you’re starting fresh or refining your existing brand, we make sure your voice, values and visuals are working together to drive growth.

Typical Deliverables

  • Brand strategy
  • Visual identity
  • Brand positioning
  • Brand messaging
  • Brand guidelines
  • Brand launch support
02

Strategy

We craft marketing strategies grounded in insight and shaped by experience. From auditing your current approach to profiling your audience, we build creative frameworks that bring structure and clarity to every campaign. Our strategic services include competitor analysis, tone of voice development and fully integrated content planning – helping firms in the financial space speak with purpose, perform with impact, and ultimately stand apart in a crowded market.

Typical Deliverables

  • Website audit
  • Competitor analysis
  • Audience profiling
  • Tone of voice development
  • Writing style guides
  • Fully integrated strategies
03

Content

We all know that content is key and here at Lacewing we create content that roars – crafted to cut through the noise and drive results. From SEO-optimised web copy to thought leadership pieces and white papers, our sector-specialist writers produce sharp, compelling content that informs, inspires and converts. Every word is written with purpose: to engage your audience, amplify your brand, and form the cornerstone of your marketing strategy.

Typical Deliverables

  • Thought leadership pieces
  • White papers and reports
  • Optimised website copy
  • Social media campaigns
  • Investor pitch decks
  • PR and communication
  • Printed marketing materials
04

Design

From bold brand identities to high-performing websites, our design work balances form with function. We develop logos, digital assets and marketing materials that reflect your brand’s personality and speak directly to your target audience. Whether you’re launching a new firm or refreshing your social media presence, our design team brings clarity, creativity and sector experience to every visual touchpoint.

Typical Deliverables

  • Logo development
  • Brand identity
  • Website design
  • Marketing portfolios
  • Advertising materials
  • Social media
05

Websites

Your website is your digital front door. We design and build sites that capture attention, reflect your brand, and support your business goals. From full redesigns and content rewrites to SEO audits and keyword strategy, we ensure every element performs. Whether launching a new business or modernising an outdated site, we create seamless, search-ready platforms that resonate with clients and stand up to scrutiny.

Typical Deliverables

  • Brand refresh
  • Design and build
  • Content re-writes
  • Website audits
  • Ongoing SEO
  • Landing pages
06

Digital

We create digital content that connects with your target audience. From podcasts and animation to social media campaigns, we deliver creative designs to engage users and amplify your message. Our expert digital team produces dynamic video and audio assets that bring your brand to life, while our digital strategies ensure consistency, visibility and momentum across every channel – from your homepage to your LinkedIn feed.

Typical Deliverables

  • Video content
  • Podcasts
  • Animation
  • Social media management
  • Website management
  • Digital strategy
07

Events

We plan and deliver B2B events that build reputations and open doors. Whether it’s a targeted investor roundtable, a brunch briefing or a large-scale networking reception, our team supports you from concept to execution. We handle promotion and all branded materials – so your team can focus on building meaningful relationships. Every event is designed to position your firm at the centre of the conversation.

Typical Deliverables

  • Concept development
  • Print and digital assets
  • Event promotion
  • Event management
  • Overseeing external suppliers
  • Post-event analysis
08

SEO

We help professional services firms get found by the right people, in the right places, at the right time. From technical audits and keyword research to on-page optimisation and tailored strategy, we boost visibility and drive meaningful traffic. Our sector-specific insight ensures every SEO recommendation is commercially relevant — helping you climb the rankings and convert search intent into action.

Typical Deliverables

  • Website audits
  • Competitor analysis
  • Keyword research
  • SEO strategy
  • Technical SEO
  • On-page SEO

Where strategy
meets instinct

We blend deep sector insight with creative precision to deliver standout marketing for financial services firms – driving clarity, consistency and commercial impact across every channel. Talk to us to find out how we can support your business.

Get in touch