The days of “digital transformation” being thrown around board meetings as a buzz phrase are long gone. Worldwide events over the last 2 years have seen it grow into an essential topic for businesses worldwide. So what exactly is digital transformation? Digital transformation (DT or DX) means to use technology to create differentiating ways of doing business in order to drive growth in both new and existing markets.
Your business’ online platforms can be a powerful marketing tool and a vital part of your marketing strategy. In this article, we explain why businesses all use social media and why you should be too – whether that be on LinkedIn, Instagram, Facebook, Twitter or a website. Build Brand Awareness In simple terms, building brand […]
Firstly, what is Pay-Per-Click advertising? It is often referred to as Google advertising, search engine advertising or paid search. The idea is that your business pays Google to show up at the top of search engine results.