A market leading IT firm with a worldwide presence required a marketing partner to help develop and grow their presence across the globe. With new offices launched on new continents, the client was looking to find a workable solution that brought in the necessary expertise without the internal burden.
Increased social channel engagement
Introduced multimedia initiatives
Improved marketing communication across international offices
Refreshed branding
Increased market visibility
Managing Director, Alternative Investments IT Provider
With offices in 9 global locations worldwide, communication is key. The fast pace of the industry and the immense opportunities require organisation and initiation as well as marketing skill. Managing a more traditional marketing model while also working to develop a more streamlined and innovative digital offering, Lacewing have been able to build on a great strategy and develop it to next level.
Patience and dedication paid off and Lacewing have built an on demand strategic team to fit within the ebb and flow of the clients day to day business. The multi disciplined team from Lacewing have been able to offer direction on new challenges and different solutions for ongoing marketing responsibilities as well as open up communication across the global team.
A more streamlined approach has allowed the client to have greater overall visibility of worldwide marketing operations, see and make best use of all opportunities. With a 200% increase in social activity across the board and a fixed marketing roadmap, the client is able to review ROI more accurately and consider future marketing spend with a clearer starting point.
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