Global PE-backed Service Provider

Overview.

When a global, PE-backed service provider acquired one of our London-based clients, the global organisation appointed Lacewing Media with the management of their global marketing strategy and execution. Our professional services and regulated industry knowledge plus proven success made Lacewing an obvious choice. We were tasked with bringing together different areas of the business to create a unified presence.

Key results.

Increased social visibility & engagement

Consolidated website and media pages

Improved marketing strategy and output

Managed content ideas and creation

Built brand loyalty

"Lacewing Media’s are the ‘go to’ marketing agency in the alternative investment and corporate services sectors. Their dedication to these niche areas mean they understand clearly, without excessive direction from internal stakeholders, exactly what we want and need to say as part of our message to market. The team are always polite, on time and on budget, and their flexibility and dedication to their craft has been impressive to watch.”

CEO, Global Service Provider

The Challenge.

Lacewing were tasked to help our client take their reputation and brand to the next level. This included creating a linked global message across all offices, sectors and services while retaining one strong single global brand. Our end-to-end, fully outsourced solution provided the client with access to every marketing skill set they required, all from a central point. This included content creation, individual brand and corporate brand enhancement, social media strategies, video and animation content, event organisation and global communication strategies.

The Solution.

Lacewing Media provided the client with a detailed review of their current marketing activities, with recommendations across each marketing vertical for change or improvement. We also presented the client with a plan of what to expect over a 3, 6 and 12-month period, providing the Board with assurance that progress would be tangible and measurable. By working with two points of contact for a ‘no break in service’ approach, the client never suffers with any service issues, especially when matters are time-critical. Communication from Lacewing to the client continues to be clear and efficient, and reinforced by regular weekly and monthly meetings.

The Results.

The client’s strategy is now focussed and aligned globally, ensuring brand recognition is increased, and services and sectors are highlighted efficiently and effectively. By taking the pressure away from internal teams, the Lacewing team drives the global marketing strategy, and the client is assured they are receiving the best-in-industry service solutions from a team they can trust.

If you’d like to have a chat about a similar project or marketing campaign then please get in touch and arrange a FREE consultation.

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