A growing international talent acquisition agency was looking to begin its digital marketing journey in earnest having understood the benefits this would bring to their growing business model. Without the need to employ a permanent member of staff and not having the skill sets required already in house, the outsourced solution made sense to the executive team.
Increased social visibility & engagement
Introduced multimedia initiatives
Improved marketing strategy and output
Supported new brand launch
Built brand loyalty
Managing Partner, International Talent Acquisition Agency
Needing to build a content strategy and digital initiative from scratch, Lacewing has engaged with the internal team at the agency to help build awareness of the importance and benefits of the new marketing approach. Offering advice and guidance to the team and being available to chat has made the outsourced approach feel less alien for the internal team.
Weekly team meetings, comment and guidance from the Lacewing team have helped promote a can do attitude. Thorough research by the Lacewing team to understand the business, take time to remember connections and emulate the client’s voice has helped to build a solid structure. Developing a marketing plan incorporating regular posting and content creation brought some order to the initiative.
Seeing improved engagement and an increase in followers across the board, the client was also able to see the benefits of digital for personal growth and thought leadership for individuals within their business. The success of the current initiative has led to additional initiatives in which Lacewing will again be an outsourced partner.
If you’d like to have a chat about a similar project or marketing campaign then please get in touch and arrange a FREE consultation.