Lacewing Media were approached by an outsourced Technology and Unified Communications Provider who wanted to increase their brand awareness and position themselves as thought leaders in the highly competitive market of IT and Communications within the alternative investment sector. The client wanted support with its digital efforts and overall image, in order to expand its reach on Linkedin, enhance SEO and drive traffic to the website.
Increased brand visibility & engagement
Improved marketing strategy and output
Confident thought leadership positioning
Managed content ideas and creation
Consistent look and feel
A happy client!
“However, what makes the whole process seamless is the approach to client service the entire Lacewing team seem to have embedded in thier culture! Every member of the team we engage with knows not just their subject matter inside out, but has put the time and effort in to become skilled in our industry subject matters too. Frankly, Lacewing have exceeded our expectations and solidified their position as a trusted partner to our business in our growth journey”
The client has been going from strength to strength, growing year on year. Following its success, the board decided to invest in a marketing strategy in order to take the business to the next level.
A key part of the marketing brief was to help the company to showcase its company culture, which is at the heart of the business. Other deliverables included promotion of the company’s services, expertise and knowledge surrounding technology, ESG and cybersecurity market trends and development.
At Lacewing, we understood that enhancing brand awareness and boosting credibility needs a robust Linkedin strategy that not only drives potential leads to the company website, but also boosts the visibility of key thought leaders within the business. Such a strategy required a nuanced approach to content creation that was executed through written copy, visuals, and video marketing. Lacewing worked hard to deliver a unique tone of voice for the business, as well as designing a consistent look and feel for all visuals. Lacewing also worked with the technology provider to help create video content with the internal team that was shared across Linkedin.
Leveraging the power of a flexible and varied approach to different media, Lacewing was able to enhance the visibility of the business, building its company’s following on social networks significantly. By devising key content pillars, Lacewing was able to successfully communicate the unique selling points to the business, covering the firm’s expertise, pride in its inhouse team and position the company as a thought leader within its field. The Linkedin strategy increased the traffic to the company’s website, meeting the business deliverable of enhancing brand awareness.
If you’d like to have a chat about a similar project or marketing campaign then please get in touch and arrange a FREE consultation.