Who are Lacewing Media?
We are a London based marketing agency working with international clients at the top of their game.
Great marketing is essential as part of a successful business model.
The Autumn Budget 2024 introduces new challenges for UK businesses with rising costs from increased employer National Insurance Contributions (NICs) and additional responsibilities from the Employment Rights Bill placing added pressure on firms’ finances and HR capabilities. For many, these factors could limit their capacity to hire and impact vital functions such as marketing.
Lacewing Media offers a strategic solution: outsourcing your marketing to maintain business momentum despite budget constraints. Let’s take a look at ways in which outsourcing can benefit your company and keep things on track to make 2025 a prosperous year.
Benefits of outsourcing your marketing functions
In light of these recent developments, businesses – particularly within the alternative finance sector – may find outsourcing marketing functions to a specialist agency, such as Lacewing Media, the most viable strategy. Outsourcing your marketing can offer several advantages:
- Cost efficiency: Outsourcing eliminates the need for full-time salaries, benefits and training expenses associated with in-house teams. Businesses can access our expert marketing services on a project or retainer basis, aligning your costs with specific needs.
- Access to expertise: As a specialist marketing agency, we bring a wealth of experience and up-to-date knowledge, which is particularly valuable in the fast-evolving alternative finance sector. Our expertise and adaptability can enhance the effectiveness of your marketing strategies.
- Scalability and flexibility: Outsourcing your marketing allows your business to scale efforts up or down based on demand, without the commitments tied to a permanent in-house marketing team. This flexibility is crucial to respond to market fluctuations and strategic shifts in the economy.
- Focus on core activities: By delegating your marketing functions to us, companies can concentrate on their primary operations, improving overall efficiency and performance for clients. Particularly useful in the current climate.
Overcoming potential outsourcing challenges
While outsourcing offers the benefits we have mentioned, it’s important to consider the potential challenges it could present – such as ensuring brand consistency and maintaining effective communication with your external partners.
At Lacewing Media, we consider the challenges as well as the upsides to outsourcing to ensure the best delivery of service for each unique client. We build close relationships based on open communication and trust to make sure we keep your brand on track and enhance your overall growth strategy.
Selecting the right outsourced partner for your business is key to a successful relationship so be sure to do your research thoroughly. We’re always happy to have a conversation about your needs and advise whether we could be the right fit for your company. If we’re not, we’ll point you in the right direction of who can help.
Want to talk?
If your business is feeling the burden of the budget changes, rather than trying to navigate the financial implications alone, we’re here to help. If outsourcing your marketing functions emerges as the most sensible approach to take to manage costs and maintain your competitive advantage within the alternative finance sector, get in touch to arrange a call with a member of our team.