LinkedIn is no longer an online CV and job posting board. It has become the go-to platform for B2B businesses, allowing users and companies to establish professional networks, generate leads, and enhance brand visibility. To maximise your or your business’s LinkedIn potential, it is crucial to analyse and understand the inbuilt analytics suite to develop […]
Forbes states that the B2B marketing landscape “has seen more disruption in the past five years than it has experienced in nearly a decade”. The pandemic first presented unprecedented challenges for engagement, followed by rapid technological advancements with AI that changed the way that B2B buyers interact and how sales occur. It is clear then […]
Account based marketing (ABM) has emerged as a highly focused marketing strategy involving concentrating resources on a set of target accounts within a market. In other words, it uses personalised messaging delivered to different groups, designed to engage each account, treating them as an individual market. This approach allows for a more tailored and effective […]
Are you aware of the benefits of an optimised webpage? A well-designed user interface could raise your website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%, according to Intechnic. Clearly, the role of web design plays a central role in increasing user engagement. This is […]
Ever wonder how long it takes for someone to decide if they like you? According to a study from Princeton University, it’s just 100 milliseconds. That’s all it takes for people to judge your likeability, trustworthiness competence and aggressiveness. When it comes to websites, that snap judgement is even quicker – just 50 milliseconds (Taylor […]
The use of short-form video content in B2B marketing has been notably on the rise over the previous years, and its growing effectiveness signals that this trend should only grow in popularity over 2024. In fact, as Forbes reports, ‘The success rate of video as a format in B2B is indisputable… 74% of B2B marketers […]
Effective communication is paramount to building strong working relationships and driving business success, and whilst internal and external communications come in many forms, it is crucial to have a clear strategy for both in the digital era. Internal Communications Building a solid internal communication channel is vital in keeping employees informed, supported, and motivated […]
LinkedIn’s ‘What We Do’ page is most suitable for and available to recruiters. It targets potential clients or candidates by displaying different sections of ‘What We Do’ to targeted audiences based on information in the viewer’s LinkedIn profile. Personalised content also is used to help understand who you are and what it is like to […]
Utilising LinkedIn’s “Newsletter” feature can be an incredibly effective tool to connect with a larger audience and increase engagement on your personal or company LinkedIn platform. By personalising your content to your target audience, you can attract new followers and expand to new viewers. Furthermore, this feature can be discovered through other LinkedIn profiles and […]
In the last decade, an undeniably significant digital shift has resulted in a global transformation in our daily lives, especially within business. To remain relevant in this digital era, Business to Business (B2B) marketers have come to recognise the importance of incorporating new computerised marketing, sales, and customer engagement strategies in their marketing and content […]