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Why engaging your employees on LinkedIn boosts digital footprint and how to do it

Why engaging your employees on LinkedIn boosts digital footprint and how to do it

A digital footprint is defined as the information about a particular organisation that exists on the internet as a result of online activity.

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How do social media algorithms work? Getting the most out of LinkedIn.

LinkedIn is an incredible professional social media platform which allows the user to display any content they want, to people they want to see it. However, knowing how to optimise who sees your content is key to utilising the sites full potential in promoting both individually and as a business. What is the algorithm? Essentially, […]

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What is digital marketing and why is it important for businesses to embrace trends

Under the aegis of large mass media such as television, radio and billboards, the concept of marketing quickly gained worldwide appeal as a way of delivering a message to a wide audience, instantly. Consumer industries such as automobiles, electronics and even ready-to-wear have benefited greatly from this process from its inception. Digital marketing uses digital […]

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What are the benefits of using Linked In for your business?

LinkedIn is home to the world’s biggest professional network, boosting over 546 million users across 200 countries globally. Ranging from professional users showcasing their CVs, to companies having pages to illustrate their services and offerings, the social media platform is a positive environment for growing employee engagement and generating leads. In the digital marketing space, […]

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The importance of having a digital strategy and the benefits of outsourcing

At Lacewing Media, digital transformation is a phrase that is leading many strategies and discussions with clients. The phrase often refers to the adoption of digital technology that empowers businesses to transform their non-digital services and processes with new technology. In the last 18 months, the world of work and business drastically changed and digital […]

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The Importance of ESG marketing

At Lacewing Media, the conversation surrounding ESG has become increasingly more important over the last couple of years. Issues surrounding ESG (Environmental, Social and Governance), first came to light in the 2006 United Nations Principles for Responsible Investing. Last year, Bloomberg published that global ESG assets are set to exceed $53 trillion by 2025, meaning […]

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Is your business prepared for the age of digital transformation?

The days of “digital transformation” being thrown around board meetings as a buzz phrase are long gone. Worldwide events over the last 2 years have seen it grow into an essential topic for businesses worldwide. So what exactly is digital transformation? Digital transformation (DT or DX) means to use technology to create differentiating ways of doing business in order to drive growth in both new and existing markets.

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Boost your business – Why businesses all use social media and why you should be too

Your business’ online platforms can be a powerful marketing tool and a vital part of your marketing strategy. In this article, we explain why businesses all use social media and why you should be too – whether that be on LinkedIn, Instagram, Facebook, Twitter or a website. Build Brand Awareness In simple terms, building brand […]

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The benefits of Pay per Click advertising

Firstly, what is Pay-Per-Click advertising? It is often referred to as Google advertising, search engine advertising or paid search. The idea is that your business pays Google to show up at the top of search engine results.

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