The use of short-form video content in B2B marketing has been notably on the rise over the previous years, and its growing effectiveness signals that this trend should only grow in popularity over 2024. In fact, as Forbes reports, ‘The success rate of video as a format in B2B is indisputable… 74% of B2B marketers […]
Effective communication is paramount to building strong working relationships and driving business success, and whilst internal and external communications come in many forms, it is crucial to have a clear strategy for both in the digital era. Internal Communications Building a solid internal communication channel is vital in keeping employees informed, supported, and motivated […]
LinkedIn’s ‘What We Do’ page is most suitable for and available to recruiters. It targets potential clients or candidates by displaying different sections of ‘What We Do’ to targeted audiences based on information in the viewer’s LinkedIn profile. Personalised content also is used to help understand who you are and what it is like to […]
Utilising LinkedIn’s “Newsletter” feature can be an incredibly effective tool to connect with a larger audience and increase engagement on your personal or company LinkedIn platform. By personalising your content to your target audience, you can attract new followers and expand to new viewers. Furthermore, this feature can be discovered through other LinkedIn profiles and […]
In the last decade, an undeniably significant digital shift has resulted in a global transformation in our daily lives, especially within business. To remain relevant in this digital era, Business to Business (B2B) marketers have come to recognise the importance of incorporating new computerised marketing, sales, and customer engagement strategies in their marketing and content […]
A digital footprint is defined as the information about a particular organisation that exists on the internet as a result of online activity.
A digital footprint is defined as the information about a particular organisation that exists on the internet as a result of online activity.
A digital footprint is defined as the information about a particular organisation that exists on the internet as a result of online activity.
A digital footprint is defined as the information about a particular organisation that exists on the internet as a result of online activity.
A digital footprint is defined as the information about a particular organisation that exists on the internet as a result of online activity.