The power of events and networking in 2025: Why industry connections matter

Did you know that 85 per cent of jobs are filled through networking, and 78 per cent of businesses say networking leads to new opportunities?

These statistics show that staying ahead in business isn’t just about having the right strategy, it’s about building the right relationships. Whether you’re a startup looking to establish credibility or an established firm aiming to expand your reach, industry networking events are invaluable for growth, learning and staying competitive.

 

Why networking matters

Networking is about so much more than just swapping business cards! It’s about building trust and unlocking new opportunities. Networking and industry events can help to give you the competitive edge by:

  • Strengthening industry connections
  • Helping you to stay ahead of industry trends
  • Enhancing your brand visibility
  • Supporting learning and innovation.

 

Strengthening industry connections

Building and maintaining strong professional relationships is essential for long-term success. Events provide the perfect setting to meet peers, potential clients and industry leaders – helping to establish credibility and trust within your sector. Face-to-face interactions foster trust in a way that digital communication simply can’t match.

Staying ahead of industry trends

Attending key events allows you to stay ahead of emerging trends, regulatory changes and market shifts. By engaging with thought leaders and industry experts, you can gain insights that shape your business strategies and keep you competitive. Industries are constantly evolving and networking ensures you stay informed and adaptable in yours. 

Enhancing brand visibility

Having a presence at industry events enhances your brand awareness and credibility. Whether through speaking engagements, panel discussions or simply networking with the right people, these opportunities can position your company as a key player in your field. Attending major events keeps your brand top of mind among industry leaders.

 Learning and innovation

Events can bring together some of the top experts in a field, offering attendees the chance to gain valuable insights into their particular sector. Conferences, workshops and other industry events provide access to expert knowledge, case studies and success stories that can inspire innovation within your organisation. Hearing firsthand from industry leaders can spark new ideas and uncover useful approaches to business challenges.

To make the most of industry events, some tips include:

  • Prepare in advance – Identify key attendees and sessions that align with your business goals.
  • Engage actively – Participate in discussions, ask questions, and follow up with new connections post-event.
  • Leverage social media – Share insights, connect with attendees online, and continue the conversation beyond the event.

By actively engaging in any events you attend, you can unlock new opportunities, strengthen your industry presence, and stay ahead of the competition.

 

The HFM European Services Awards: Celebrating excellence in the industry

One of the most anticipated events of the year in the alternative investments sector is the HFM European Service Awards. These prestigious awards recognise outstanding achievements in the hedge fund services industry and the awards night provides an unparalleled networking opportunity for professionals to connect, exchange ideas, celebrate innovation and forge the partnerships that drive business forward.

How Lacewing Media can help

At Lacewing Media, we help businesses make the most of their event presence through strategic marketing and branding. Whether you’re attending a major conference or hosting your own networking event, we can ensure your brand stands out.

Are you attending the HFM European Services Awards this year? Need help hosting an event? Let’s connect! Get in touch to discuss how you can maximise your networking strategy.

 

Sources:

https://www.thomasnet.com/insights/85-of-jobs-get-filled-through-networking-here-s-how-to-grow-your-professional-network/?utm_source=chatgpt.com

https://www.thehrobserver.com/indepth/the-power-of-networking/?utm_source=chatgpt.com