Alternative Investment Industry IT Provider


A market leading IT firm with a worldwide presence required a marketing partner to help develop and grow their presence across the globe. With new offices launched on new continents, the client was looking to find a workable solution that brought in the necessary expertise without the internal burden.

Key results.

Increased social channel engagement

Introduced multimedia initiatives

Improved marketing communication across international offices

Refreshed branding

Increased market visibility

"We have been able to rely on Lacewing to assist us with expanding our digital ambitions as well as running our day to day marketing initiatives. Their set up means they are able to absorb the workload we give them without any drop in service standards, which is important to us. I know I can rely on getting the results our fast moving business demands.”

Managing Director, Alternative Investments IT Provider

The Challenge.

With offices in 9 global locations worldwide, communication is key. The fast pace of the industry and the immense opportunities require organisation and initiation as well as marketing skill. Managing a more traditional marketing model while also working to develop a more streamlined and innovative digital offering, Lacewing have been able to build on a great strategy and develop it to next level.

The Solution.

Patience and dedication paid off and Lacewing have built an on demand strategic team to fit within the ebb and flow of the clients day to day business. The multi disciplined team from Lacewing have been able to offer direction on new challenges and different solutions for ongoing marketing responsibilities as well as open up communication across the global team.

The Results.

A more streamlined approach has allowed the client to have greater overall visibility of worldwide marketing operations, see and make best use of all opportunities. With a 200% increase in social activity across the board and a fixed marketing roadmap, the client is able to review ROI more accurately and consider future marketing spend with a clearer starting point.

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