A multi award winning prime brokerage and discretionary fund manager based in central London embraced the outsourced working model, including for their professional services marketing. Managing the whole marketing function end to end, Lacewing Media work as an integral part of the team at the firm.
Achieved number one Google ranking
Improved marketing communication
Escalated sales opportunities
Increased brand awareness
Increased International sales revenue
Chairman, London Based Prime Broker
The client has multiple client services and multiple brands and works across international markets. Creating a sense of purpose and direction for each of the market sectors and communicating across the business as a whole created the biggest challenges when Lacewing joined the team.
Working with the client to understand their expectations against deliverables to build a comprehensive marketing roadmap, Lacewing were able to fix a results based digital strategy in place. Using a mixture of paid and organic digital programming, video content as well as traditional marketing collateral, we were able to build a long term, realistic and workable solution for the client.
Improved marketing communication has escalated sales opportunities to the current client base while also informing prospects of what the firm has to offer, thereby improving international sales revenue. Hitting the number one ranking on Google and retaining the search result as part of the long term digital outlook was key performance indicator to the client.
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