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London Based Prime Broker

Overview.

A multi award winning prime brokerage and discretionary fund manager based in central London embraced the outsourced working model, including for their professional services marketing. Managing the whole marketing function end to end, Lacewing Media work as an integral part of the team at the firm.

Key results.

Achieved number one Google ranking

Improved marketing communication

Escalated sales opportunities

Increased brand awareness

Increased International sales revenue

"Making the decision to outsource our marketing to Lacewing Media was the start of a very successful and long term relationship. We count the team at Lacewing as part of our own business and trust them to manage all aspects of our marketing. Their expertise in our marketplace has been invaluable to us.”

Chairman, London Based Prime Broker

The Challenge.

The client has multiple client services and multiple brands and works across international markets. Creating a sense of purpose and direction for each of the market sectors and communicating across the business as a whole created the biggest challenges when Lacewing joined the team.

The Solution.

Working with the client to understand their expectations against deliverables to build a comprehensive marketing roadmap, Lacewing were able to fix a results based digital strategy in place. Using a mixture of paid and organic digital programming, video content as well as traditional marketing collateral, we were able to build a long term, realistic and workable solution for the client.

The Results.

Improved marketing communication has escalated sales opportunities to the current client base while also informing prospects of what the firm has to offer, thereby improving international sales revenue. Hitting the number one ranking on Google and retaining the search result as part of the long term digital outlook was key performance indicator to the client.

If you’d like to have a chat about a similar project or marketing campaign then please get in touch and arrange a FREE consultation.

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