Outsourced Technology and Unified Communications Provider


Lacewing Media were approached by an outsourced Technology and Unified Communications Provider who wanted to increase their brand awareness and position themselves as thought leaders in the highly competitive market of IT and Communications within the alternative investment sector. The client wanted support with its digital efforts and overall image, in order to expand its reach on Linkedin, enhance SEO and drive traffic to the website.

Key results.

Increased brand visibility & engagement

Improved marketing strategy and output

Confident thought leadership positioning

Managed content ideas and creation

Consistent look and feel

A happy client!

"We partnered with Lacewing early 2022, and it has been game-changing for our business. As a specialist in this field, their strategic insight to marketing trends and building content strategy, alongside their innovative approach to delivering it has allowed us to develop an online footprint that showcases our expertise and credibility in a way that just wouldn't have been possible in house."

“However, what makes the whole process seamless is the approach to client service the entire Lacewing team seem to have embedded in thier culture! Every member of the team we engage with knows not just their subject matter inside out, but has put the time and effort in to become skilled in our industry subject matters too. Frankly, Lacewing have exceeded our expectations and solidified their position as a trusted partner to our business in our growth journey”

The Challenge.

The client has been going from strength to strength, growing year on year. Following its success, the board decided to invest in a marketing strategy in order to take the business to the next level.

A key part of the marketing brief was to help the company to showcase its company culture, which is at the heart of the business. Other deliverables included promotion of the company’s services, expertise and knowledge surrounding technology, ESG and cybersecurity market trends and development.

The Solution.

At Lacewing, we understood that enhancing brand awareness and boosting credibility needs a robust Linkedin strategy that not only drives potential leads to the company website, but also boosts the visibility of key thought leaders within the business. Such a strategy required a nuanced approach to content creation that was executed through written copy, visuals, and video marketing. Lacewing worked hard to deliver a unique tone of voice for the business, as well as designing a consistent look and feel for all visuals. Lacewing also worked with the technology provider to help create video content with the internal team that was shared across Linkedin.

The Results.

Leveraging the power of a flexible and varied approach to different media, Lacewing was able to enhance the visibility of the business, building its company’s following on social networks significantly. By devising key content pillars, Lacewing was able to successfully communicate the unique selling points to the business, covering the firm’s expertise, pride in its inhouse team and position the company as a thought leader within its field. The Linkedin strategy increased the traffic to the company’s website, meeting the business deliverable of enhancing brand awareness.

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