The Autumn Budget 2024 introduces new challenges for UK businesses with rising costs from increased employer National Insurance Contributions (NICs) and additional responsibilities from the Employment Rights Bill placing added pressure on firms’ finances and HR capabilities. For many, these factors could limit their capacity to hire and impact vital functions such as marketing. Lacewing […]
In the dynamic world of alternative investments, compliance is crucial but can be a challenging aspect of marketing. As firms strive to attract investors, they encounter the complex task of navigating a regulatory landscape shaped by bodies such as the Financial Conduct Authority (FCA). Understanding the regulations and knowing how to work within their constraints […]
For those in the alternative investment sector, you’ll know just how important networking can be to your success. In fact, LinkedIn tells us that 80% of professionals consider networking to be essential for their career growth. For many, work events have long played a crucial role in this, providing a platform for firms to meet […]
Achieving sustainable growth while efficiently managing all aspects of day-to-day operations can be challenging. As firms continue to adapt to the latest ideas and new ways of working, traditional roles are evolving to better meet modern demands. One role experiencing notable change is that of the Chief Marketing Officer (CMO). Nearly half of senior marketers […]
Is your current marketing approach hitting the mark? If you’re working within the alternative investment sector, you will know that a well thought out marketing strategy can enhance business flow. According to a Coschedule survey, planned marketing is 674% more likely to report success over firms without a carefully planned approach. A well-structured marketing strategy […]
LinkedIn is no longer an online CV and job posting board. It has become the go-to platform for B2B businesses, allowing users and companies to establish professional networks, generate leads, and enhance brand visibility. To maximise your or your business’s LinkedIn potential, it is crucial to analyse and understand the inbuilt analytics suite to develop […]
Forbes states that the B2B marketing landscape “has seen more disruption in the past five years than it has experienced in nearly a decade”. The pandemic first presented unprecedented challenges for engagement, followed by rapid technological advancements with AI that changed the way that B2B buyers interact and how sales occur. It is clear then […]
Account based marketing (ABM) has emerged as a highly focused marketing strategy involving concentrating resources on a set of target accounts within a market. In other words, it uses personalised messaging delivered to different groups, designed to engage each account, treating them as an individual market. This approach allows for a more tailored and effective […]
Are you aware of the benefits of an optimised webpage? A well-designed user interface could raise your website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%, according to Intechnic. Clearly, the role of web design plays a central role in increasing user engagement. This is […]
Ever wonder how long it takes for someone to decide if they like you? According to a study from Princeton University, it’s just 100 milliseconds. That’s all it takes for people to judge your likeability, trustworthiness competence and aggressiveness. When it comes to websites, that snap judgement is even quicker – just 50 milliseconds (Taylor […]