How To: LinkedIn’s “Newsletter” Feature

Utilising LinkedIn’s “Newsletter” feature can be an incredibly effective tool to connect with a larger audience and increase engagement on your personal or company LinkedIn platform. By personalising your content to your target audience, you can attract new followers and expand to new viewers. Furthermore, this feature can be discovered through other LinkedIn profiles and any previews you share.

Firstly, a Newsletter is used for a monthly or quarterly regular sales and marketing content update that would include information about your company, an upcoming event, or a new product that has just launched. But you can also use it for an event-driven update about a golf day that happened, someone new joining the business or new regulatory rules that you think other people would be interested to know about.

The moment you publish your newsletter, your audience will immediately become engaged. Subscribers are notified of your newsletter’s release, increasing the likelihood of people consuming your content. Additionally, you’ll receive real-time feedback and comments from your readers, allowing you to understand how your content is performing through analytics. This means you’ll know when to make necessary changes or improvements to maximise its potential.

LinkedIn makes it easy for you to invite all your connections or followers to subscribe when you create a newsletter. Your recipients will receive a preview of your newsletter with an option to subscribe when shared. Moreover, when someone starts following a new page with a newsletter, a notification is automatically sent inviting them to subscribe.

It’s essential to keep in mind that unless you unsubscribe, others can view the newsletters you’ve subscribed to on your profile. This could potentially lead to them being discovered by others who view your profile, meaning your newsletter could also reach a wider audience through a member’s profile. Therefore, it’s crucial to be mindful of the content included in your newsletter.

Incorporating videos into your newsletter can be a powerful way to boost engagement and encourage readers to spend more time with your content. With the ability to embed videos directly, you can provide a more immersive and engaging experience for your audience, enhancing your content and delivering a more dynamic and interactive newsletter to your subscribers.

Overall, we believe that utilising LinkedIn’s “Newsletter” feature can significantly boost engagement and increase the chance of people interacting with your content. As a result, you’ll also see an increase in followers and subscribers who are genuinely interested in your content. This mutually beneficial relationship ensures that both parties benefit from the targeted approach. Therefore, we think you and your business should try out this feature. If you would like to know more, please contact us. We are happy to help.