The importance of having a digital strategy and the benefits of outsourcing

At Lacewing Media, digital transformation is a phrase that is leading many strategies and discussions with clients. The phrase often refers to the adoption of digital technology that empowers businesses to transform their non-digital services and processes with new technology. In the last 18 months, the world of work and business drastically changed and digital transformation is becoming increasingly more important for businesses who wish to thrive and deliver on their growth plans.

When it comes to driving a strategy for growing a business and measuring its performance, having a digital channel is key. Ensuring that your business has a well defined and thought out digital marketing strategy will ensure that realistic and results based goals are set so that you can improve existing relationships with clients as well as creating new ones.

In order to do that, it is critical that your digital strategy is led by a team that has an in-depth understanding of the target market and the growth opportunities that arise with it, such as leveraging an online presence to strategically support your business model. Whilst setting KPIs and taking the time to understand your audience are the first steps when it comes to creating a digital strategy, it is also important to select and understand how you want to engage with your target market that best suit their needs and also reflects your business. For instance, a digital strategy can include generating leads through paid advertising or developing thought leadership through written blog content, interviews through film, animation or boosting brand awareness through social media marketing. There are both endless benefits and opportunities available to companies who choose to embrace it.

In short, a great digital strategy can generate new leads, boost brand awareness and can create new and maintain existing client relationships. However, the world of digital strategy is a very complex one. There are different platforms and management tools, all with differing ways to help you achieve the results you want.

When it comes to implementing a digital strategy, companies have two solutions. Either they create an in house digital team or they choose to outsource and work alongside a company that can provide their strategy for them. At Lacewing Media, our job is to tell you that it is better to outsource your digital strategy! Our clients business services range from financial services, technology and cybersecurity through to recruitment and executive search. We are able to empower our clients to achieve their business goals.

Why do companies seek to outsource their digital strategy?

It saves time

Time is the biggest reason companies make the decision to outsource their digital strategy. Creating a robust and effective digital strategy demands constant attention. Creating and delivering content, in any format, creates challenges in house. Choosing to outsource means that companies are able to better focus on their own business goals.

Provides access to experts who keep up with industry changes

The digital transformation landscape is constantly changing and evolving. This was particularly apparent throughout 2020 as many businesses took steps towards a digitised working model and have retained the hybrid working environment. Choosing to outsource to a talented team means that companies can work with people who are specialised in the digital transformation field and invest their time and energy in keeping up with new engagement tools. This in turn means companies get a new and fresh perspective.

It saves your business money

More often than not, outsourcing tends to be more cost-effective than hiring in-house. We work in a more fluid world and outsourcing provides flexibility to deliver real marketing talent and great marketing solutions when it suits your time and budget.

At Lacewing Media, we work collaboratively with our clients to meet all of their outsourcing needs and achieve their business goals. If you would like to learn more about how we can help you, contact us at